National Geographic : 1969 Apr
POLAROID (R) self-sufficient camera in the world. albums full of wooden friends and relatives. You'll never have to ask your subjects to stop doing what they're doing and pose. The film is exposed only for that millisecond of light. If your hand jiggles, you don't have to worry. The pictures are always razor-sharp. You'll never have to use an other flashbulb (so you'll never run out of them!). Let's say you're having a big party. You take 40 flash pictures. One last shot? Plug in for 10 minutes and you can shoot another pack. Using The 360 tomorrow for a family get-together? Plug it in, and in an hour, it's fully re charged.When you're not using it, just keep the flash unit plugged in, like your electric toothbrush. Best of all, The 360 gives you the freedom to shoot when the moment is right. You'll get perfectly exposed shots, indoors or out. N, This remarkable Electronic circuits reduced from the size of a pack of cards to the size of a pencil point. strobe light is particularly kind to flesh tones. Outdoors, the sophisticated electric eve and electronic shutter system will read the light and set the expo sure automatically. You won't waste any more pictures because of poor timing. You set the timer correctly and let it worry. One fascinating feature will give you an inkling No flashbulbs ever. Electronic flash shoots 40 pictures, recharges on house current. of the ingenuity that went into this camera. In the timer, the shutter and the flash unit are circuits containing transistors, resistors, and other electronic components. Each would nor mallv fill a space as large as a deck of cards. In The 360, they have been reduced to tiny chips of plastic-covered silicone less than 1/32 of an inch square, aboutthewidth ofapencil point. The Polaroid Land Model 360 has a Zeiss Ikon range-and viewfinder. Triplet lens. Four film speed settings. Two expo sure ranges for color, two for black-and-white. It can take Polaroid attachments for close- Electronic timer sounds off the instant your print is perfectly developed. ups and portraits. It has a tripod socket. And instant pack-film loading. This most distinguished of the new Countdown Cameras, the finest camera Polaroid has ever produced, can be seen and heard now in the stores. 1/1000th of a second exposure makes possible spontaneous flash pictures.