National Geographic : 1969 May
impala Custom Coupe Ifelegance is understatement, youe looking at the understatement of the year. Impala Custom Coupe. Even sounds exclusive, doesn't it? Like some thing outrageously expensive, made for the "I always-go-first-class" individuals. To the first-class part: yes. But outrageously expensive? Hardly. Chevrolet builds it. Now look again. At what makes the Custom Coupe elegant. At the distinctive roof line, so like a limousine. At its full door-glass styling. At its massive grille. But Impala's good taste also comes from what we left off: the rampant slashes of chrome some cars tack on to justify their price. (We've got a name for cars that claim they're in the same class. Social climbers.) Impala Custom Coupe is just what it sounds like. And, certainly, the people who buy it have money to spend. On other things. Putting you first, keeps us first.