National Geographic : 1969 Jun
POLAROID® From Polaroid. wedding without stopping for a light. Because the light is so fast, you'll take wonderfully spon taneous pictures. When you depress the shutter, the strobe releases a 1/ 1000th of a second burst of light. You can catch the wedding bouquet in mid-air, and champagne being poured. You'll never have to ask your subjects to stop doing what they're doing and pose. The film is exposed only for that millisecond of light. Suppose a waiter bumps into you, or your hand jiggles, you won't have to No flashbulbs ever. Electronic flash shoots 40 pictures, recharges on house current. worry.The pictures are always razor sharp. You won't have to think about exposure. All you do is aim and shoot. As you focus, louvers in the flash unit auto matically adjust to deliver the exact amount of light for a per fectly exposed shot. This re markable strobe light is particu larly kind to flesh tones. Your outdoor pictures will be perfectly exposed, too. The sophisticated electric eye and electronic shutter system will read the light and set the expo sure automatically. You won't waste any more pictures because of poor tim ing. When you pull the film pack out of the camera, an elec tronic timer is set off automati callyA tiny timer light goes on. The instant the print is per fectly developed, the light goes out and the timer goes beeeeep. Time after time, you'll peel off a perfectly developed picture. One fascinating feature will give you an inkling of the in genuity that went into this camera. In the timer, the shut ter and the flash unit are circuits containing transistors, resistors and other electronic compo nents. Each would normally fill a space as large as a deck of cards. In The 360, they have been reduced to tiny chips of plastic-covered silicone less than 1/ 32 of an inch square, about the width of a pencil point. This new Polaroid Land camera has a Zeiss Ikon range- Electronic timer sounds off the instant your print is perfectly developed. and viewfinder. Triplet lens. Four film speed settings. Two exposure ranges for color, two for black-and-white. It can take Polaroid camera attachments for close-ups and portraits. It has a tripod socket. And instant pack-film loading. This is the most distin guished of the new Countdown Cameras, the finest camera Polaroid has ever produced. Don't save it for weddings.