National Geographic : 1969 Dec
POLAROID® Electronic flash,electronic timing, and the most sophisticated exposure control system ever conceived add up to the most remarkable 60-second camera yet. It boops and beeps (and lights go on and off) because the Model 360 does things that no camera has ever done before. It not only gives you a pic ture in a minute-it supplies its own flash, sets its own expo sures, times the development, and even calls you when your picture is ready. The electronic flash stops action at 1/1000th of a second - fast enough to freeze a ping pong ball in mid-air, fast enough to catch people being people. No more "Hold it." And of course, you'll never need a flashbulb again. Also, you will not spend half of Christmas Day figuring the 360 out. Just snap the flash unit on the camera. A boop-boop-boop and a winking light will tell you you're ready for up to 40 flash shots in a row. (After which you can re charge it just by putting it on the charging stand.) And this is not an indiscrim inate flash. As you focus, you automatically adjust the flash louvers to put the right amount of light for the distance. And what you're focusing with is a Zeiss Ikon dual-image rangefinder-viewfinder, spe cially made for us in Germany. (You don't have to do much but focus and shoot. A sophis ticated electric eye and elec tronic shutter figure exposures for you.) Now shoot and pull the film packet out by the tab. Another light will come on. The Model 360 is ' now electron ically timing the development. No flashbulbs ever. Electronic flash shoots up to 40 pictures, recharges on house current. Beeep. The light goes out. You peel off a finished picture in color. Perfectly exposed. Perfectly developed. Once you've seen how much this camera does (and how little you do), the artist in you/ will come out. Electronic timer sounds off the instant your print is perfectly developed. The 360 can use attach ments for head-and-shoulders portraits as close as 19" and close-ups to 9". It will take automatic time exposures up to 10 seconds. And black-and-white indoor shots without flash. With a self-timer and a tri pod, you can even get into your own pictures. The Model 360 is the most advanced Polaroid Land camera we've ever made. And the most automatic. And one of the easiest to use. So if you give one to some body for Christmas and he asks you, "What is it?", look at all you have to tell him. The 360. From Polaroid. The world's most self-sufficient camera.