National Geographic : 1963 Oct
The toughest little kid on the dock: the 1964 Merc 39 This little fellow is the newest arrival in the Mercury family. It's a chip off the old block and the resemblance is obvious. It's pint-sized, but a real roughneck.., and you won't find a better fisherman anywhere. Mere 39 packs 3.9 horsepower... performs like a five hp... and it's a miser on fuel. Merc 39 is a single cylinder water-cooled outboard and has all the quality features of Merc's more powerful twins... things like Glide-Angle styling and Jet-Prop exhaust. AND THAT'S THE SMALLEST NEWS FOR 1964. Here's Mercury's Silver Anniversary Fleet ... the result of 25 years of engineering leadership in outboards. It's the most com plete selection of outboard power ever offered. SEE YOUR MERCURY DEALER SOON! HE'S LISTED IN THE YELLOW PAGES. SILVER ANNIVERSARY FLEET C 1963, Kiekhaefer Corporation, Fonddu Lac,Wisconsin, and Toronto ... Subsidiary of Brunswick Corporation The 3.9 hp Mere 39 is not in this picture. It couldn't wait to go fishing.