National Geographic : 1964 Apr
COME SEE THE CHANGING MIDDLE SOUTH (Arkansas * Louisiana * Mississippi) The Indians first discovered the almost magical effect of hot waters in the Ouachita Mountains. Today, hundreds of thousands still bathe in the beneficial waters and relax at the spa. Scientific techniques, improved methods, and new products are being developed in research carried forward throughout the Changing Middle South. Come see the Middle South, where people support industry's right to profit. THE MIDDLE SOUTH SeDD UTILITIES SYSTEM n o en, Investor-Owned Companies .. Arkansas Power & Light Company, Little Rock, Ark. Louisiana Power & Light Company, New Orleans, La. Ste Mississippi Power & Light Company, Jackson, Miss. City Stato ipo New Orleans Public Service Inc., New Orleans, La.