National Geographic : 1964 Apr
OPEN... DROP IN... SHOOT! The precision camera that loads instantly KODAK INSTAMATIC 700 Exquisite precision plus instant, automatic loading-the combination that makes the new KODAK INSTAMATIC 700 Camera unique among the world's fine cameras. With the fast f/2.8 EKTANAR Lens, you'll find your self taking beautifully clear, sharp pictures-and with astonishing ease. The KODAK INSTAMATIC 700 loads instantly. No threading, no rewinding. It automatically sets the electric eye for the film speed. The lens adjusts automatically for correctly exposed daylight as well as flash pictures. And the flash holder is built in. The KODAK INSTAMATIC 700 Camera costs less than $110. Other models and prices, too. See your Kodak dealer. Price subject to change without notice. EASTMAN KODAK COMPANY, ROCHESTER, N. Y.