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National Geographic : 1964 Oct
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Having trouble with weight control? The Special K Breakfast is for you. Only 240 calories. Good in protein. 99% fat-free. Tastes fine, day after day. © 1964 by Kellogg Company Have you ever started on a sensibly at lunch and dinner. weight control program and dropped it long before your goal was reached? According to recent studies, many diets fail because they are too dull to live with. The reason the Special K Breakfast has been so success ful with so many people is that it is a normal kind of meal. It looks appetizing and tastes good. And it is based on the con cept that eating sensibly at breakfast can help you eat While the Breakfast totals only 240 calories, it provides good nourishment: Complete high-quality protein. A bal ance of vitamins and minerals. And quick energy, too. Mainstay of the Special K Breakfast is a unique, modern cereal-Kellogg's Special K. It is low in fat, high in pro tein, yet invitingly crisp and light. Its exceptional flavor is enjoyable month after month. Doesn't Special K belong on your breakfast table? SPECIAL K THE SPECIAL K BREAKFAST 4 ounces of orange or tomato juice -or half a medium-size grapefruit 1 ounce (1V2 cups) Special K with 1 teaspoon sugar 4 ounces skim milk Black coffee or tea (Only 240 calories) (Only 0.62 grams of fat) The Nutrition Story of Kellogg's Special K One serving of Special K (12 cups with cup skim milk) supplies 14% of the recommended daily protein al lowance for an adult man, and ap proximately these percentages of his minimum daily requirements as established by the Food and Drug Administration: Thiamine (Bi)...............44% Riboflavin (B) .............. 60% Niacin.................. 51% Vitamin C...................38% Vitamin D...................50% Calcium.....................22% Phosphorus .................. 22% Iron ........................ 36%
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