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National Geographic : 1964 Oct
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World's most expensive hammer A Bell & Howell AUTOLOAD® movie camera makes a dandy hammer. (Our nail-banging was to show the sturdiness of our electric-eye system. It also makes a nice point about our camera bodies, doesn't it?) If your idea of a status symbol is close to one hundred and fifty dollars worth of hammer, though, make sure it's a Bell & Howell. Actually, we didn't plan on making a hammer. But when Bell & Howell makes something, we make it strong. In case you're interested in taking movies, we'd like to point out the handy one handed-zooming affair. Right there under the lens, see? You tuck your index finger in there and zoom smooth as you please. And the electric eye and reflex viewing. And the folding, built-in pistol grip. Naturally, you load this camera with a cartridge. There now. If you have any further questions, ask your Bell & Howell dealer. Nice fellow. Bell & Howell
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