National Geographic : 1964 Nov
KODAK INSTAMATIC 800 Camera... ...does practically everything for you automatically OPEN... DROP IN... SHOOT... This is the most convenient, most automatic camera in the world today. Loading is so simple your hands never touch the film. Advancing the film is something you forget - after pulling a unique, concealed tape a few times at the beginning! Exposure settings? They're set for you automatically. Some other things the KODAK INSTAMATIC 800 Camera does automatically: adjusts for film speed when you load; shows how many shots you've taken; warns you when to use flash; sets itself for correct flash exposure as you focus. The lens is a fast f/2.8 and focuses by coupled rangefinder, from 3 feet to infinity. Less than $130 at your Kodak dealer's. Price subject to change without notice. EASTMAN KODAK COMPANY, ROCHESTER, N.Y.