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National Geographic : 1964 Nov
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Buick '65 Buick An almost impossible thing happened to Riviera on the way to '65. It got even better. Far as Buick's concerned, there's no limit to how good a car can get. Buick has always put more into its cars-and '65 is no exception. The accent is still on plus-quality engineering, design, styling. And if it means that we have to spend a little more to give you a little better-we do. Always did. And we did this year, too on our Electra 225, on our Wildcat, Le Sabre, Skylark and Special. Like we did on this Riviera-on the shielded headlights, for instance. Camouflaged by masks that flip open wide at the touch of the light switch. Like we did in adding a hill-climb range to our SuperTurbine transmission. Buick cares more. Does more. And Buicks ride quieter, smoother. Be our guest. Wouldn't you really rather have a Buick? Buick Motor Division * General Motors Corporation
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