National Geographic : 1965 Oct
Over a year ago, Bell &Howell received a mysterious black box from Eastman Kodak. It was full of Kodak Super 8 film. A remarkable new kind of 8 mm home movie film... neatly coiled in the little black box you see here. The big news: you never touch the film. It comes pre-loaded and ready to slip into a movie camera. : So, for over a year now, we've been perfecting an all-electric Super 8 camera to slip it into. SIt's ready. To load, you open the little door, drop in the cartridge, and click... you've not only loaded the Camera, you've set the film speed atand chosen the filter too. Automatically. Now take movies. Just press the button in the action grip. Want to zoom in? Out? There are buttons for that, too. But don't get the idea that the Bell & Howell Super 8 is merely some kind of push button gadget. We don't make gadgets around here. We make photographic instruments. Sure that's tougher to do than justturning out cameras. But we learned one thing a long time ago: the harder we make things for ourselves, the easier it isfor you. Now, ready... smile. for hush button Zoom out. Bell &Howell builds photographic instruments a little better than they really have to be. Zoom in.