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National Geographic : 1950 Dec
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TIME IS THE ART OF THE SWISS NLi /V ~n~~~~ Measure, if you can, the value of such a gift! A fine watch has reason to be proud of its Swiss origin, of its meticulous workmanship, its unrivalled beauty. For 300 years, Swiss craftsmen, intent on measuring time, have kept ahead of time in designing watches. And the fine Swiss watch your jeweler will help you choose is made as though the reputation of Switzerland depended on it alone! For the gifts you'll give with pride, let your jeweler be your guide. o2 The WATCHMAKERS OF SWITZERLAND ©1950 Swiss Federation of Watch Manufacturers A fine Swiss watch goes through almost 2,000 operations, represents weeks of precision crafting and microscopic inspection. And you may be sure it can always be serviced economically and promptly. ~t~a- ua7Yz
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