National Geographic : 1951 May
TIME IS THE ART OF THE SWISS You'll never find a better way to say, "Graduation is a very special day." For-in all the world-only fine Swiss watches gyoso s give you such outer beauty, such precision of timekeeping. It took Swiss craftsmen to develop the self-winding watch, * '2 the wrist chronometer, calendar watch and chronograph. 2 . . No wonder fine Swiss watches are such standards of j perfection that 7 out of 10 jewelers wear them! For the gifts you'll give with pride, let your jeweler be your guide. The jewels in every fine Swiss watch 0 are polished and set with an S.. accuracy of a fraction of a millimeter ___ _.__. another reason why a fine Swiss 'The WATCHMAKERS OF SWITZERLAND watch keeps such faithful time-always ©1951 SwissFedeoatin fWatchManufactures4Nu can be serviced economically and promptly.