National Geographic : 1951 Sep
NEW G-E Modern Bedside Control. You can select just the degree of warmth you like. No fumbling in the dark; a tiny light glows when your blanket is on, points out the figures on the dial. GENERAL ELECTRIC PRESENTS ITS NEW AUTOMATIC BLANKET DE LUXE for the most glorious sleeping comfort ever! Now General Electric -leader in the field of modern automatic sleeping comfort-brings you an important new development, the G-E "Signal" Circuit! The superb "Signal" Circuit is your assurance of just-right sleeping comfort, all night, every night. Guided by the new G-E Bedside Control, it constantly safeguards your comfort. Too, old-fashioned thermostat "lumps" are eliminated; the new G-E Blanket is as smooth as thistledown, as light and lovely! Truly, nothing else can equal the comfort a G-E Blanket brings, to offset winter's cold and dampness! From the moment you slip be tween pre-warmed sheets, you sleep in constant, sunny warmth. Today, visit your G-E dealer. See the most luxurious Automatic Blanket ever made. G -E Blankets, from $44.95* to $62.95 . Model illustrated, $55.95*. General Electric Co., Bridgeport 2, Conn. *Pricessubject to change without notice. More than 1,000,000 users have placed their confidence in G-E Automatic Blankets. GENERAL ELECTRIC NEW G-E "Touch-Appeal" Fabric, blend of rayon, cotton and wool, a tex ture of great beauty and fine wearing quality. The G-E Blanket is guaranteed washable, according to directions. Sizes for single and double beds. BLUE BONNET (llFr, i ASH ROSE GLADEGREEN NEW G-E colors harmonize with bed room colors. One G-E Blanket takes the place of three ordinary blankets. Save extra expense, storage space, laundry costs, bedmaking trouble!