National Geographic : 1952 Jan
*4.000,000 Added Every Day to Serve the Nation The Bell System has made an average additional in vestment of $4,000,000 every working day in the last six years to expand and improve telephone service. Where Did the Money Come From? The money came almost entirely from people willing to invest their savings in the telephone business. BELL TELEPHONE SYSTEM Why Did They Invest Their Money? They put their money to the service of the public only because they felt the public would allow them a fair return on it. How Can Continuing Demands Be Met? With a fair profit the telephone company can hold and attract people's savings for investment in the business.