National Geographic : 1952 Jun
SOUND TEST FOR SOUNDER CARS. Even a noise which might escape the human ear could be a signal that something is not quite right in a car's construction. That's why Chrysler Corporation engi neers use sensitive recording instruments to inspect WHAT MAKES ACAR WORTH MORE TO YOU? I CHRYSLER CORPORATION each new model as it is developed. Cars are test driven at varying speeds in the laboratory, as you see here, and other tests are made on the road. These tests help engineers eliminate potential trouble spots in advance, giving you more valuable cars and trucks. You measure the value of a car very simply: a car that performs better when you drive it, then brings a higher return when you trade it in, is worth more to you. The value you get in a Chrysler-built car is the result of a lot of little things, as well as big ones. Engineering, testing, developing new processes - all add up to cars and trucks that operate better and longer. This kind of value is important now, when so much of American life depends on motor vehicles. The same skills that give you Chrysler Corporation cars and trucks are filling defense assignments to help protect the way we live. engineers and builds PLYMOUTH, DODGE, DE SOTO, CHRYSLER CARS & DODGE TRUCKS Chrysler Marine & Industrial Engines * Oilite Powdered Metal Products * Mopar Parts & Accessories Airtemp Heating, Air Conditioning, Refrigeration * Cycleweld Cement Products PROOF OF VALUE. Newark,N.J.,cabdriver Albert Cornell operates his Plymouth taxi day and night in rain, shine, snow, sleet and heavy city traffic. The engineering skill that built faithful performance into Albert Cornell's cab puts hard-working value into all Plymouth, Dodge, De Soto and Chrysler cars. HIDDEN SECRETS OF LONGER LIFE. That metal bear ing (left) actually contains tiny pores, each holding a sup ply of oil. This metal, Oilite, is used for bearings in hard to-reach spots and other places in your car. At right is a "mirror" of tough metal, Superfinished by a special process which keeps wear of moving parts to a minimum. Oilite and Superfinish add greatly to the long life of Chrysler-built cars.