National Geographic : 1952 Aug
T his week, over the nation, Zenith dealers cordially invite you to witness an achievement in Quality Television. Here, in the new Zenith Royalty Line - is the climax of a thirty-three year reputation for Quality Leadership in products of radionic science. To those who have dreamed of one day moving up to Zenith Quality we sincerely say there has been no better time than now. You will recognize first in these magnificent new instruments an al most total absence of the nuisances of the past. In the wonderful and ef fortless switching from channel to channel, with the need for retuning all but absent. In the sparkling bril (Above) New Zenith Television Console Model K2260R. 21-inch (246 sq. in.) . Graceful classic simplicity with genuine, lustrous mahogany ve neersand selected hardwoods. $379.95*. Seethis and the many other Zenith models now on display at your dealer's. *AII Zenith TV prices include Federal Excise Tax and Warranty. West Coast and far South prices slightly higher. Zenith Radio Corporation, Chicago 39, Illinois Backed by 33 years of "Know-How" in Radionics@ Exclusively. liance and sharp contrast of the vastly improved picture. In the reflection proof quality of the new tube. In the provision for UHE And to you who have experienced the difficulties of distance and fringe area reception-a promise of a reve lation in improvement. Even in fringe areas, your Zenith can be tuned with one knob and the picture "locked" to eliminate further tuning. Here is renewed and greater evi dence of Zenith's Quality policy-a policy that brooks no compromise with Quality for the false lure of low price. Here is the result of months of testing and retesting in virtually im S1952 Sowsweu.RADIO P andTELEVISION VO possible TV areas. The result of vastly greater research. The result of many more dollars in superior engi neering, costlier parts, finer assem bling. The result of controlling within our own plants, every step in the craftsmanship you look for in an entertainment instrument you expect to own for years. Your Zenith dealer invites you to see the new Zenith TV We renew our pledge and promise-that from the moment this magnificent instrument comes into your home-and through all the years of your enjoyment-you will know there is nothing in the whole wide world of television to compare with your choice. BUILT-IN PROVISION FOR UHF Every Zenith TV set ever built has built-in pro vision for tuner strips to receive the coming new-type UHF stations without the use of any outside converter or adapter. No other Televi sion manufacturer can make that statement. Another example of Zenith engineering fore sight that protects your investment in TV. ': Also Makers of Zenith "Royal" and "Super O Royal" Hearing Aids. Small, compact, beau tifully designed. Money back guarantee. Sold only through authorized dealers at $75.