National Geographic : 1952 Nov
Zez/4 Qua/U/ When you see the magnificent new Zenith Sovereign you will know that you are viewing the finest television receiver of our time. Here is a picture more than twice the size of a Satur day Evening Post page with the richest blacks and the purest whites you have ever seen. Yet you cannot measure this regal leader in terms of 402 square inches of perfect picture alone. Powered by the million dollar K-53 chassis, the Sovereign brings clear pictures and flawless sound to fringe areas and city "trouble spots." Tuning is virtually automatic. You switch channels with the click of a single dial. You can even tune blind folded and get perfect sound and pictures. For selecting stations without moving from your easy chair, the exclu Also makers of Zenith "Royal," "Super Royal" and "Regent' Aids. Small, compact, beautifully designed. Money hack guarai only through authorized dealers at S75. ZENITH RADIO CORPORATION, Chicago 39, Illinois. Backed by 33 Years of "Know-How" in Radionics® Exclusi 17 sive Zenith "Lazy Bones" Remote Control is available at slight extra cost. Two ten-inch genuine Zenith speakers bring you sound of a range and fidelity never heard on television before. The cabinet of costly hand-rubbed veneers adds quiet elegance to any room. If you thrill to superb workmanship and engineering, see and hear the Sovereign. When you do, you will know why so many have estimated its price at from $800 to $1200. Actually, the Sovereign is $695*. 27-inch Canterbury in blonde is $750*. Other Zenith Television Receivers with the K-53 chassis from $199.95*. *Manufacturer's suggested retail prices are shown and include Federal Excise Tax as well as Parts and Tube Warranty. West Coast and Far South prices slightly higher. ©1952 'Hearing ntee. Sold vely. <"i n.imwn. RADIO and TeLeVIONw ASK ANY ZENITH OWNER jnales istorypill, n i~tcompr 6le Zicitrtrup'