National Geographic : 1952 Nov
ULLlItUKU UUKLUP pnotograpneu at ine aeinway oy aranan lsegei Choose the piano of the world's great artists for your home ~-----------~~ ------ The greatness of the Steinway shows not only in today's brilliant performance but in the years of joyful use that lie ahead. It is the choice of lead ing concert artists, music schools and broadcast ing stations. The Steinway is the only Vertical that offers you the Diaphragmatic Soundboard which gives such big piano tone. No other Vertical has patented Accelerated Action, a true aid in developing sensi tive touch. So magnificently is the Steinway Verti cal constructed that, with proper care, it will serve your family for generations. Though its initial cost is more, the Steinway Vertical, with its many unique advantages, is actu ally the most economical piano to own. "I U 3 i L Our booklet, "How to Choose Your Piano," is full of interesting facts. For a free copy, write Stcinway & Sons, Steinway Hall, 109 W. 57th St., New York 19. Your local Steinway dealer (listed in the classified telephone directory) $ 1 7 50 can deliver to your home a Steinway Vertical for as little down as . Liberal time to pay. Slightlyhigherinthe West The Steinway is used exclusively by Abravanel, Marian Anderson, Bachauer, Jean Casadesus,A Garbousova, Kapell, Lunde, Petri, Tureck and many, many others. Over 1000 music schools and music departments of leading colleges use the Steinway exclusively.... Only the Steinway THE INSTRUMENT OF THE IMMORTALS is used by nearly all of the nation's leading orchestras, radio and television stations.