National Geographic : 1952 Dec
THE NEW PHAETON is a Chrysler-built custom auto mobile. Powering it is the Chrysler FirePower Engine. It has a wheelbase of 14712" and is distinguished STYLING THAT INFLUENCES YOUR CHRYSLER-BUILT CAR by full-time Power Steering, Oriflow Shock Absorbers, Fluid-Torque Drive and other Chrysler engineering exclusives. Tonneau top is concealed. From the dramatic cars on this page - each an example of creative styling and engineering - come advances that appear in every Chrysler Corporation car. Chrysler designers and engineers developed the K-310, the C-200 and the new Chrysler Phaeton to express certain ideas of construction and styling-to put to the test of steel and fabric their newest, most promising automotive devel opments. A superior motor car evolves; it does not suddenly come into being: these graceful, pleasing designs, and the lessons learned perfecting them, are reflected in the creation of your Plymouth, Dodge, De Soto or Chrysler. These, therefore, are "idea cars" - expressions in line and in form of the imagination always at work at Chrysler Corporation. Exciting outside and inside, they reflect con tinuing Chrysler principles-that beauty, in an automobile, follows function, and that car designs can best be created by designers and engineers, working together. CHRYSLER CORPORATION engineers and builds PLYMOUTH, DODGE, DE SOTO, CHRYSLER CARS & DODGE TRUCKS Chrysler Marine & Industrial Engines * Oilite Metal Powder Products * Mopar Parts & Accessories Airtemp Heating, Air Conditioning, Refrigeration * Cycleweld Cement Products THE K-310, designed and engineered by Chrysler and handcrafted by Ghia of Turin, Italy. Only 59" high, with a wheelbase of 1251/2", it is designed to use the Chrysler FirePower V8 Engine and full-time Power Steering. This "idea car" represents an entirely new American theme in motor car functional styling. The C-200, designed by Chrysler and handcrafted, like the K-310, by Ghia of Turin, Italy. It is powered by the Chrysler FirePower Engine and its brakes are the new, exclusive Chrysler self-energizing disc type. The hand some chrome-plated 17" wire wheels combine lively sports car styling with practical brake-cooling design.