National Geographic : 1953 Jun
A steering wheel you never wrestle... A brake you never jam on ... An engine you never nurse... Gears you don't shift ! Get in this new DEJ SOTO and see what's happened to motoring! EVERY time you start, stop, turn or park-every mile you drive, you're reminded that motor ing has changed, if you're driving a De Soto. Let's start at the beginning. Its new low contour design looks better. And the moment you get in the car you know it's better. From the driver's seat you have a safer view of the road. Touch the accelerator. The 160 h.p. Fire Dome V-8 (world's most powerful engine design) gives an entirely new feeling of freedom-with-security. Now turn the wheel. Nudge it to right or left. See how it turns easily without tugging. That's Full Power Steering. Now try parking. It's easy as dial ing a phone. You're an expert in two minutes. You drive without shifting, too. And Power Brakes are another surprise. They need but the gentlest pressure. You never "jam" them on. That's what happened to motoring. It's a joy that goes beyond mere transportation. But the question is: When will you discover it? It's easy. Ask your De Soto dealer to arrange a drive in the Fire Dome V-8 or Powermaster Six ... soon. De Soto Division, Chrysler Corporation, Detroit Parking's a pleasure. With Full Power Steering, you turn the wheels with one finger. Park in close spaces effort lessly. And no "wheel fight" from ruts, soft shoulders! DE SOTO- PLYMOUTH Dealers present GROUCHO MARX in "You Bet Your Life" every week on Radio and Television...NBC networks.