National Geographic : 1954 Feb
The new 1954 Chevrolet Bel Air 4-Door Sedan. With three great series, Chevrolet offers the most beautiful choice of models in its field. hse beautiful new 1954 Cohevrole the beautiful new 1954 Chevrolet... New beauty is only the beginning. There's much more power. Much finer performance. And new economy, too-with money saving gas mileage. In every way, this 1954 Chevrolet is the finest ever. Here are some of the new advantages you get in the lowest-priced line in the low-price field. Thrifty new power in all models. Finer per formance with money-saving gasoline mileage, too! That's what Chevrolet gives you with new power in two great, high-compression valve-in-head en gines-the "Blue-Flame 125" in Powerglide models and the "Blue-Flame 115" in gearshift models. New styling that stays new. Fresh, new 1954 styling outside and in makes Chevrolet even more of a stand-out. And there's an exciting choice of rich new colors that harmonize with the new and more colorful interiors. New automatic window and seat controls. A touch of a button adjusts front windows and seat to your liking. (Optional on Bel Air and "Two-Ten" models at extra cost.) Powerglide for all models, and a new low price on Power Steering. Now Powerglide, the smooth, economical automatic transmission, is available for all models. And you can enjoy Power Steering at a saving. (Both features optional at extra cost.) See your Chevrolet dealer . . . Chevrolet Division of General Motors, Detroit 2, Michigan. FPowere/ ,orPerf-rance/ Eng/iee/re/ / r - conomR// 1 SOL OF % V MORE PEOPLE BUY CHEVROLETS THAN ANY OTHER CAR!