National Geographic : 1954 Oct
The blanket that stays awake ...so you can sleep in perfect comfort All night long a G-E Blanket is on the job, automatically providing just the warmth you need for perfect comfort. No need to get up for extra blankets if the night turns colder. Your G-E Blanket will adjust itself to changes in temperature, while you snooze on peacefully! More than 2,000,000 users have enjoyed the comfort of G-E Automatic Blankets. Choose the warmth you want on the Sleep-Guard Bedside Control. Sleep Guardkeeps you that warm all night, automatically providing more, or less, warmth as needed. Note: only G-E Blankets have Sleep-Guard. One G-E takes the place of 3 ordinary blankets. Warmth without weight. Easily washed either by hand or in your own washer. Just fol low simple directions. A G-E Blanket creates your own little world of comfort, warming the entire sleeping area, so your whole body can relax. Ordinary blankets do not produce warmth, merely hold in body heat. In effect, you must warm an ordinary blanket. Six high-fashion colors: Dresden Blue, Rose Pink, Garden Green, Citron Gold, Flamingo Red, Turquoise. Luxurious Chatham fabrics, bindings by Skinner. Single- or double-bed sizes. Manufacturer's recommended retail or Fair Trade prices, from $44.95 . GENERAL ELECTRIC Custom-Contoured corners, specially designed for plenty of foot room, allow ample "give" in the center, keep the G-E Blanket neatly in place. General Electric Company, Small Appliance Division, Bridgeport 2, Conn.