National Geographic : 1956 Apr
ERNEST D BREECH chairman of the board, Ford Motor Company, has spent his life making American OI wheels turn-with General Motors; as head of North American and Bendix Aviation. COMPETITION: THE SPARK OF OIL PROGRESS "The tiny spark in the combus tion chamber of the first crude gasoline-powered automobile engine triggered a great explo sion. It set off a chain reaction of economic and social progress in this country undreamed of 50 years ago. It literally re shaped the face of America. "The role of the automobile is easy to see. Yet many people take for granted the abundant flow of economical, high qual ity fuels on which this nation's progress has fed. But in the au tomotive industry we are very conscious of the oil industry's magnificent accomplishments. For example: Today's gasoline is at least 50% better than it was when I started out in the automobile business-30-odd years ago. Yet, excluding the increased taxes, gasoline costs very little more than it did way back then. "This quality boost at a bar gain price cannot happen in a monopolistic or state-controlled industry. It needs the spur of competition. And, like automo bile makers, oil companies con stantly engage in vigorous com petition. A never-ending flow of superior new fuels and lubri cants is the result. "Where men are free to com pete we can always look for new achievements and new gains for the customer." &44c*_y This page is presented for your information by the AMERICAN PETROLEUM INSTITUTE 50 W. 50th St., New York 20, N. Y. Mention the National Geographic-It identifies you "America's automotive engineers know that no matter what the requirements of tomorrow's engine might be the oil industry will be ready with efficient, economical fuels. Intense competition among America's many oil companies guarantees this kind of continuous progress.