National Geographic : 1956 Oct
Notable on both sides of the Atlantic-Kodak's Retina IIIc Camera A world-wide favorite with people who take pride in owning the finer things in life When you talk to Retina owners-at home or abroad-they will give you a number of different reasons why this camera means so much to them. Many will call your attention to the Retina's great lens-its ability to produce the ultimate in color slides and black-and white pictures. Others point out the auxiliary wide-angle and telephoto components, or the built-in photoelectric exposure meter, or the rapid lever-action film wind. The Retina has so many features. With its complete family of auxiliary aids - starting with the superb telephoto and wide-angle lens components-the Retina rep resents an outstanding system of photog raphy. Your Kodak dealer will be pleased to demonstrate. See him at your earliest opportunity. Eastman Kodak Company Rochester 4, N. Y. The Kodak Retina IIIc Camera with Retina-Xenon C 50mm f/2 lens, $190. The Retina IIc with f/2.8 lens, $139.50. Also available: 3 5mm f/5.6 Curtar (wide-angle) and 8 0mm f/4 Longar (telephoto) lens components; 35-80 optical finder. Ask your Kodak dealer about small down payment and easy terms. Prices include Federal Tax, are subject to change without notice.