National Geographic : 1957 Feb
Mr. James Riddell, author, photographer, international skier You'll never outgrow the Kodak Retina IIIc Camera Superb auxiliary lenses and equipment make this one of the world's outstanding systems of photography As your picture-taking interests expand, the Retina keeps pace with you every step of the way. For the Kodak Retina IIIc Camera is the heart of a great photographic system, renowned for use in sports, travel, science-in many fields that may attract your interest. This system consists, first, of a fine camera, with built-in light meter, rapid film-wind lever, and 1/500 flash shutter. Standard lens is a superb f/2.0. Then, there are the equally fine wide-angle and telephoto lens components, and a wide array of auxiliary equipment. For these reasons we say you'll never outgrow the Retina. EASTMAN KODAK COMPANY... Rochester 4, N. Y. Kodak Retina IIIc Camera, Retina Xenon C 50mm f/2 lens, $165. Retina IIc, f/2.8 lens, $125. Also available: 35mm and 80mm lens components; optical finder. Ask your Kodak dealer about convenient ; terms. Prices include Fed. Tax and subject to change without notice.