National Geographic : 1957 Mar
Why users expect (andget!) more from Eclipse mowers IT CAN BE assumed that almost any mower will cut grass. But folks who buy an Eclipse expect more than this minimum performance. They expect-and get-low cost, trouble-free mowing year after year. That's why Eclipse is recognized as the standard of comparison . . . the brand most mower users plan to buy "the next time" for sure. User experience quickly points up the need for the kind of built-in quality only Eclipse offers. The Eclipse extras Feature for feature and dollar for dollar, you get more value from Eclipse. This is a direct result of the factory policy of building up to performance standards instead of par ing quality down to meet a price. It stands to reason that skilled craftsmen-specializ ing in quality mowers-can provide a master touch not possible in factories where mowers are only a "sideline" product. Easiest starting Most people prefer the rope or recoil starter. But for those who prefer (or for health reasons require) completely effortless start ing, an electric starter is available on many models. A gentle touch of the plug starts the engine: no work, no strain! Lowest "per year" cost It may cost just a few dollars more when Eclipse rotaries start at .y.su, reel type power mowers at $99.50. you first buy an Eclipse. But user reports prove conclusively that the total cost of own ing an Eclipse is less than for ordinary mow ers. Eclipse mowers are built to last years longer and it's not at all uncommon for families to use an Eclipse for 15, 20 or even 30 years with very little maintenance ex pense. The rugged construction, the crafts manship that is acquired only by half a century of specialized manufacture pays off for the user. A typical letter reported a total expense of 87¢ for maintenance of an Eclipse power mower over a period of 5 years. When you consider ALL your costs, you see why we say "Eclipse costs you less to own per year." Free check list to help you choose your power mower Many families have been confused by mower claims and are not certain as to what type mower they should buy. Some people insist that a rotary mower is best, while others just as emphatically say the reel type can't be beat. Eclipse makes both kinds-has no special "ax to grind." A check list of 8 easily answered questions will indicate the type of mower that's best for you. Write for your free copy of the folder, "How to select your power mower." The Eclipse Lawn Mower Co., Div. of Buffalo-Eclipse Corpora tion, 3702-A Railroad St., Prophetstown, Ill.