National Geographic : 1957 Mar
This baby can flick its tail at anything on the road! Take the wheel of a new De Soto, and pilot her out through traffic toward the open road. Before you turn your second corner, you'll know you're driving the most exciting car in the world today. Here are sonic of the reasons why: New Torsion-.Aire ride! You get an amazingly level ride with 1)e Soto's new suspension-T'orsion-Aire. You take corners without sway .. stop without "dive." New TorqueFlite transmission! Most advanced ever built. Gives a smooth flow of power, exciting getaway! New Triple-Rniiie push-lutton control! Simply touch a button and ,go! Positive mechanical control. New Flight Sweep styling! 'The new shape of motion upswept tail fins, low lines, and 32'< more glass area. New super-powered V-8 engines! DeSoto engine de signs are elficient and powerful! (Up to 295 hp.) Drive a new I)e Soto before you decide. You'll be glad you did. De Soto Division, Chrysler Corporation. DESOTO FIREFLITE 4-DOOR SEDAN IN SEATONE BLUE AND WHITE Wide new price range... starts close to the lowest! FIRESWEEP-big va ! a 0 newcoo i r priced just above the lowest. 245 hp FIREDOME-medi um-priced pace maker- xciting periorimnce. 270 hp FIREFLITE- high powered luxury - the i; 1tword in t; i: n and power. 295 hp DE SOTO ... the most exciting car in the world today! De Solo dealers present Groucho Marx in "You Bet Your Life" on NBC radio and 1V Abe :::~ ~ii-~iaa y , t'