National Geographic : 1957 May
Choose any car in the De Soto corral, and, pard ner, you've got yourself a thoroughbred. From hooded headlamps to upswept tail fins, De Soto Flight Sweep styling is the new shape of motion. New Torsion-Aire ride makes bumpy roads seem like super-highways . . . and super-highways seem like clouds. Add up all the great features of De Soto, and you've got the most exciting car in the world today. Drive a De Soto before you Fireflite convertible in Sunburst Yellow, Tamarack Green Fireflite 2-door Sportsman in Fiesta Red and White decide on any car. You'll be glad you did. De Soto Division, Chrysler Corporation. Wide new price range... starts close to the lowest! FIRESWEEP-big-value new- FIREDOME - medium-priced comer for 1957-priced just pacemaker-exciting style above the lowest. 245 hp. and performance. 270 hp. FIREFLITE - high-powered luxuryfor 1957-the lastword in design and power. 295 hp. Firesweep Sportsman in Samoa Green DE SOTO... the most exciting car in the world today !