National Geographic : 1957 Jul
New Kodak Signet 40 Camera gives you clear sailing to glorious color slides! Sight and snap -it's just about that easy with this new Kodak Signet 40 Camera. Here is a camera that helps you breeze smoothly through every picture-taking situation. Its sharp, fast f/3.5 lens sets and focuses fast .. . 1/400 shutter stops action. You can even keep it pre-set for most shots, because average settings are "color marked." The Signet 40 responds instantly-has trim good looks you'll be proud to command. And it's made by Kodak-so you know it's good! See this superb new camera demonstrated at your photo dealer's. It's only $69, including flasholder and two reflectors, or as little as $7 down. Prices are list, include Federal Tax and are subject to change without notice. Rapid-action thumb lever To focus, bring together Three- and four-inch re advances film, stops auto- the images in the range- flectors give maximum matically. Fast loading, finder-viewfinder window, brilliance with both sizes Double-exposure guard. Shoot from 2 feet away. of new midget flashbulbs. Camera-projector outfit with great new Kodak 300 Projector, $128.50, or $12.85 down. EASTMAN KODAK COMPANY... Rochester 4, N. Y.