National Geographic : 1957 Aug
You'll feel a very special kind of pride the day you park a new Chevrolet in your driveway. Maybe you'll even find yourself looking out the window, now and then, just for the pleasure of seeing it there. It's a beautiful sight to behold-fresh and alert, with a certain ready-to-go spirit written all over it. And when the neighbors drop by to "look 'er over," you'll be prouder than ever. They'll see fine construction and finishing touches every where. They'll feel the extra solidity of Body by Fisher, and they'll see the deeper luster of Chevy's lacquer paint job. Then they'll want a ride around the block to see if Chevrolet is as sweet, smooth and sassy as it looks. That's how people become happy Chevy owners. Stop by your Chevrolet dealer's and you'll see what we mean. . . . Chevrolet Division of General Motors, Detroit 2, Mich. You get more More people drive Chevrolets than any other car. to be proud of in a Chevy! More beautifully built and shows it-the Bel Air Sport Coupe with Body by Fisher.