National Geographic : 1957 Dec
Argus Pre-Viewer-the handy way to view your color slides. Lights up and magnifies slides automatically as you insert them. Only $7.95 . Not pictured but also available: New Argus Color Viewer for 21/4" x 21/4" slides. Battery or current operated. Only $13.95 . IN Argus makes iteasy to give alifetime of color-slide fun! Argus Color-Slide Cameras are easy to use-give you professional re suits all through the years-and are guaranteed for a lifetime! How would you like to add a whole wonderful, colorful chapter to $ somebody's life this Christmas? You do it when you give an Argus. Argus makes professional-type color photography possible for everybody-even beginners. It's so easy. You adjust the simple Color matic settings, dial your subject , into focus, snap the shutter. Done! So choose now, choose Argus .... 7: -- the way to capture the colorful moments that make life fun, and funny, and sad, and exciting to live. The prices prove the giving's almost as easy as the "taking." There's an Argus dealer up the street. The rest is up to you. Most dealers offer easy terms. Argus C-44 features new bayonet type lens mount. With 50 mm lens, $99.50. C-44 f:1.9 lens-$89.50. I C-44 telephoto lens (on camera) S24 $59.50. C-44 wide-angle lens $56.50. Variable power viewfinder iw i (on camera)-$14.50. I ~ d:.