National Geographic : 1958 Jan
JUST 70 YEARS AGO this month the National Geo graphic Society was born. On the misty evening of January 13, 1888, a little group of scientists, explorers, and other forward-looking citizens of the Nation's Capital met at the old Cosmos Club, near the White House, and decided to organize "a society for the increase and diffusion of geographic knowledge." Among the founders were some of the finest minds -as well as many of the most impressive beards-in the Washington of the '80's. But even the most opti mistic could hardly have foreseen the phenomenal growth of this infant society and the slim little journal which appeared a few months later with the title, "The National Geographic Magazine." It undertook to come out only at "irregular intervals." Membership at the time totaled 200. Today The Society's Magazine each month goes to 2,175,000 members throughout the world. This year the unprecedented total of 16 million full-color maps will be mailed to members as supplements to their Magazine, for on this anniversary The Society is em barking on a greatly expanded world mapping program, the Atlas Map series. Instead of four supplement maps, members in 1958 will receive seven, all of uniform and practicable size for handy use. This continuing series will enable each member to build up gradually his own home National Geographic Atlas of the world. Members of The Society roam the world through the pages of their official journal, the NATIONAL GEO GRAPHIC MAGAZINE. Their enthusiastic nomination of friends for membership explains The Society's phe nomenal growth. Members receive the Magazine and its 10-color maps without cost beyond their annual dues, which are less than nonmember subscriptions. Those who are interested in The Society's work and its Magazine but do not know a member should inquire (below) concerning membership. Veteran of 37 years with The Society, Chief CartographerJames M. Darley launches the new Atlas Map series (page 66). o0.THE SECRETARY NATIONAL GEOGRAPHIC SOCIETY WASHINGTON 6, D. C. CANDIDATE FOR MEMBERSHIP (PLEASE PRINT) STREET CITY, ZONE, STATE MEMBERSHIP DUES OF $6.50 INCLUDE SUBSCRIPTION TO THE NATIONAL GEOGRAPHIC MAGAZINE Please fill in section that applies: F OR CALENDAR YEAR 1958. $6.50 rate applies in United States, U.S. Poss., and Canada. Countries D in the Postal Union of the Americas and Spain, I NOMINATE for membership the candidate above. $7.00 . Elsewhere, $8.00 . (Determined by postage differentials.) Life Membership, $150.00 U.S. (Use separate sheet for additional nominations.) funds. Make remittances payable to and send direct to National Geographic Society. 1-58 D (GIFT MEMBERSHIP) I nominate and enclose $ for dues of candidate shown at upper right. Please send gift card to recipient. O Yes Q No 7 I DESIRE INFORMATION regarding membership and the NATIONAL GEOGRAPHIC MAGAZINE. (Fill in upper form.) NOMINATOR (PLEASE PRINT) STREET CITY, ZONE, STATE Members and others interested in The Society's work may make gifts or bequests of money, securities, or other property for "the increase and diffusion of geographic knowledge." Such gifts are deductible for tax purposes.