National Geographic : 1958 Apr
Treasured beyond all other gifts The time is now. The place-this lovely home you've made together. The gift-a ring of diamonds to grace the gra cious lady of your life and say, as nothing else can say, how much she means to you. "A diamond is forever." This year, let a diamond make memorable that special anniversary, or important birthday, a debut, the birth of a child, or any significant event. 2 carat, $220 to $455 1 carat, $550 to $1210 2 carats, $1380 to $3410 3 carats, $2545 to $6365 Color, cutting and clarity, as well as carat weight, contribute to a diamond's value. A trusted jeweler is your best adviser. Prices shown cover range of quotations in January, 1958, by representative jewelers for their top-quality unmounted diamonds (Federal tax extra.) Prices vary with top qualities offered. Exceptionally fine stones are higher. De Beers Consolidated Mines, Ltd.