National Geographic : 1958 May
Treasured beyond all other gifts At last, the moment you have waited for .. the celebration of a grand achievement . .. to be remembered always by this treasured gift of diamonds. . . . Because, beyond all other gifts . . . "A diamond is forever." This year, let a diamond make memorable that special anniversary, or important birthday, a debut, the birth of a child, or any significant event. /2 carat, $220 to $455 1 carat, $550 to $1210 2 carats, $1380 to $3410 3 carats, $2545 to $6365 Color, cutting and clarity, as well as carat weight, contribute to a diamond's value. A trusted jeweler is your best adviser. Prices shown cover range of quotations in January, 1958, by repre sentative jewelers for their top-quality unmounted diamonds. (Federal tax extra.) Prices vary with top qualities offered. Exceptionally fine stones are higher. De Beers Consolidated Mines, Ltd.