National Geographic : 1958 May
The National Geographic Magazine be hand-mounted in the manner of the atlases of Ortelius's time. Each map "floats"-unbroken by stitches or staples-across the double width of the open book. Atlas plates are not split in the center; vital portions of the map do not disappear into the binding. The folded edge of each page is glued to a strip which is already stitched into the backbone of the binder-a manually hinged binding like those of the most expen sive commercially produced atlases today. In other times, a prince might offer a whole town for a single artfully made volume. In those days of generous patronage, the craft of bookbinding reached its most luxurious heights. Surviving atlases of the 16th and 17th centuries now bring thousands of dollars from collectors. Member-families, sharing in the arts of Or telius, will find values just as great. As they affix maps in their folio, families can talk, read, and wonder about the maps themselves. Maps Take Us over World Horizons Astonishing things happen to people who handle maps and think about them. Young Christopher Columbus was a seller of maps. His own wares stimulated his dream of sailing west. The boy Sebastian Cabot wondered over the sailing charts of his navigator father. And as a man he himself redrew the landfalls with his own New World discoveries. A youthful Virginian, working as a surveyor, developed habits of precision and hardihood. Those qualities did well by George Washing ton-and by the regions he had charted. Miguel Cervantes languished in a prison cell, but his imagination knew how to soar. "Jour ney over all the universe in a map," he wrote, "without the expense and fatigue of traveling, without suffering the inconveniences of heat, cold, hunger, and thirst." And those words became part of his immortal Don Quixote. Today, in the dawning Age of Space, new meaning enriches a "journey over all the uni verse." The need for accurate maps-and for men to use them-is vital. Man prepares for interplanetary travel. And, ironically, the face of his home planet becomes still more impor tant. Imagine the crew of the first spaceship -and the trust those men will place in their charts when homeward bound. Nor is the planet Earth completely con quered. Thirsty deserts await the device which can freshen sea water and bring the sands to life. Oceans are ready to be plumbed, explored, and mined of unassayed riches. Maps will be redrawn. And for the young map hobbyist of today, new horizons and op portunities will open up. "Picture of the Whole Known World" Here, then, is a bridge between romantic past and adventures still unwritten. Each of these Atlas maps is as timely as modern tech niques can make them. Specially designed type faces make even the smallest place name easy to read. Boundaries, airports, highways, railroads, canals, oil fields, even pipelines 10 colors show them in current detail. And all Atlas maps will be the same functional size. 25 by 19 inches: small enough for easy han dling, large enough to permit a generous scale and wealth of detail. As members of your family watch-and help-their Atlas Folio grow, knowledge and interest will increase apace. Unfolding in their hands will be the very essence of geog raphy as defined by the great Claudius Ptolemy: "a representation in picture of the whole known world together with the phe nomena which are contained therein." No better way exists to fulfill your Soci ety's purpose, "the increase and diffusion of geographic knowledge." Members of the National Geographic Society may obtain copies of the first edition of the ATLAS FOLIO at a price of $4.85, including U. S. domestic postage, if they order their folios promptly. Embossed with gold lettering, the folio has a quality buckram spine in black, with contemporary design lithographs on the 19%-by-13/ inch covers of robin's-egg blue. A four-page illustrated introduction is included, together with simple instructions for mounting more than 50 maps. Orders should be accompanied by remittance and sent direct to the National Geographic Society, Dept. M.. Washington 6, D.C.