National Geographic : 1958 Nov
an expert's camera that does everything so easily! Smartly housed in the turret of the "80" are Sthe expert's devices for superior pictures-big as-life viewfinder, precision rangefinder, and a photoelectric exposure meter. EASY EXPOSURE CON- v TROL-You get correct ex posure every time with the built-in meter that reads the light for you. Exposure Value dial makes setting easy. EASY FRAMING AND FOCUSING-You shoot exactly what you see. Finder shows your subject natural size. Get sharp pictures at all distances-with the lens coupled rangefinder. EASY FILM LOADING - You drop in the film, and close the cover. No thread ing-it's the quickest, sim plest 35mm film loading ever. EASY FILM ADVANCE -You get shots in rapid se EASY LENS INTERCHANGE-You quence when opportunities lift out the normal lens instantly-drop in come fast-advance the film a telephoto or wide-angle lens instantly- with a couple of quick with no fumbling, no tricky matching of thumb-flicks. mechanical details. Many dealers offer terms as low as 10% down. (Prices are list, include Federal Tax, are subject to change without notice.) See Kodak's "The Ed Sullivan Show" and "The Adventures of Ozzie and Harriet" EASTMAN KODAK COMPANY, Rochester 4, N.Y.