National Geographic : 1959 Jan
Treasured beyond all other gifts A special gift makes your occasion special. Something that keeps the time it marks more meaningful, more memorable than any other gift that you can give. Only a gift of diamonds has that special power. "A diamond is forever." This year, let a diamond make memorable that special anniversary, or important birthday, a debut, the birth of a child, or any significant event. V2 carat, $170 to $550 1 carat, $500 to $1430 2 carats, $1000 to $4000 3 carats, $2000 to $10,000 Color, cutting and clarity, as well as carat weight, contribute to a diamond's value. A trusted jeweler is your best adviser. Prices shown cover range of quotations in October, 1958, by repre sentative jewelers for their top-quality unmounted diamonds. (Federal tax extra.) Prices vary with top qualities offered. Exceptionally fine stones are higher. De Beers Consolidated Mines, Ltd.