National Geographic : 1959 Jun
Now...with new rubbers,new chemicals, new cords...Goodyear brings you: The World's First Turnpike-Proved Tires! Harbor Freeway. Photo taken at Wilshire Blvd. overpass in Los Angeles. Many a tire that's been "getting by" around town will fail the test of the tire-eating turnpikes. New Turnpike-Proved Tires by Goodyear give up to 25%more safe mileage-no matter where you drive! BEFORE we could build these tires, Goodyear scientists had to solve two vital problems: Problem #1-tread rubber: At high speeds, ordinary tread rubber is lit erally eaten away. But through intimate mixing of new chemicals and rubber molecules, Goodyear scientists found a way to produce today's longest-wearing tread rubber for today's toughest driving conditions. Problem #2-tire cord: At high speeds, heat also weakens ordinary cord. The answer? Goodyear's new 3-T triple-tempered cord (Tyrex or Nylon) with strength and heat re sistance other cords do not have. Proof: On Goodyear's 140-mph test track at San Angelo, Texas, these tires proved they'll give you more safe mileage-no matter where you drive. See them at your Goodyear deal er's. Goodyear, Akron 16, Ohio. GOGOD EAR MORE PEOPLE RIDE ON GOODYEAR TIRES THAN ON ANY OTHER KIND!