National Geographic : 1959 Jul
Treasured beyond all other gifts With this ring your anniversary is truly celebrated, made always special and is set apart. ... Because a diamond gift remains the greatest gift.... "A diamond is forever." This year, let a diamond make memorable that special anniversary, or important birthday, a debut, the birth of a child, or any significant event. V carat, $180 to $550 1 carat, $545 to $1500 2 carats, $1275 to $4500 3 carats, $2225 to $8000 Color, cutting and clarity, as well as carat weight, contribute to a diamond's value. A trusted jeweler is your best adviser. Prices shown cover range of quotations in April, 1959, by representative jewelers. Prices vary widely according to qualities offered. (Federal tax extra.) De Beers Consolidated Mines, Ltd.