National Geographic : 1959 Jul
New from Goodyear...made possible by new rubbers,new chemicals, new cords: The World's First Turnpike-Proved Tires! Florida's 15-mile "Sunshine Skyway" over Lower Tampa Bay. Your present tires may "get you by" around town, but not on the tire-eating turnpikes. New Turnpike-Proved Tires by Goodyear give up to 25%more safe mileage no matter where or how you drive! BEFORE we could build these tires, Goodyear scientists had to solve two vital problems: Problem #1-tread rubber: At high speeds, ordinary tread rubber is lit erally eaten away. But through intimate mixing of new chemicals and rubber molecules, Goodyear scientists found a way to produce today's longest-wearing tread rubber for today's toughest driving conditions. Problem #2-tire cord: High-speed GOOD heat also weakens ordinary cord. The answer? Goodyear's 3-T cord (Tyrex or Nylon). It's triple-tempered, under precisely controlled Tension, Tem perature and Time, for toughness other cords do not have. Proof: On Goodyear's five-mile, 140 mph test track at San Angelo, Texas, these tires proved they'll give you more safe mileage everywhere. See them at your Goodyear deal er's. For every car and every budget. Goodyear, Akron 16, Ohio. k EAR MORE PEOPLE RIDE ON GOODYEAR TIRES THAN ON ANY OTHER KIND!