National Geographic : 1959 Aug
Portrait by Karsh of Ottawa A great engineer and a great new camera: Vannevar Bush and his Kodak Retina Reflex S Before the year ends, a limited number of people on this side of the Atlantic will be privileged to own this magnificent camera-newest in Europe's leading family of fine miniatures. If you are among them, you have much to look forward to. In your new Retina Reflex S, you'll have auto matic exposure control. Just line up a pointer with the needle of the photoelectric meter-and shoot. You'll know you're right. You'll focus crisply by rangefinder - or on bright full-area ground glass. You'll view an image big as life-no framing error ever! For scene control, you'll select from a great new family of interchangeable lenses-wide-angle, tele photo-28mm to 135mm. For action, you'll wind film with a single thumb-flick-ready instantly for the next shot! See this brilliant new 35mm single-lens reflex camera at your Kodak dealer's soon. With Retina Xenar 50mm f/2.8 lens, $199.50, or as little as $20 down at many dealers. Price is list, includes Federal Tax, is subject to change without notice. See Kodak's "The Adventures of Ozzie and Harriet" and " The Ed Sullivan Show" EASTMAN KODAK COMPANY, Rochester 4, N.Y.