National Geographic : 1940 Jan
To get ole is mighy sawe\\" CauseotsoA o S Thirsty little Susan, Did you think of Susan first? No! You wanted LOTS of Dole Because you had a thirst. o PFMIN APL JUAIIC FROM HAWAII susan,, cried big sister Ne\l, That glass you hold is like a we." Sure:said susan " .when \drink Dole\ awas tya .. deep aa we The Tastiest Ocean Treat from Gloucester plump, tender, juicy SALT MACKEREL FILLETS Sent on Approval a TASTE THEM AT MY EXPENSE I Guarantee Them Just what to Please You yoJustwhat ora harty You'll never know how delicious fish can be meal! until you serve some of my mackerel fillets, Prepared the Down East way. Take one of my new, meaty, late-caught fat mackerel fillets. Freshen it. Broil quickly to a nice brown so all the flavor is retained and the rich, tender meat falls apart at the touch of your fork. Serve sizzling hot. Your mouth will water at its rich, appetiz ing aroma, and the wonderful flavor will surprise and please everyone. What Makes My Mackerel Fillets So Good? The pick of the new late catch is what you want-to get this realseafood treat. From years of experience I know how to pick out only the best mackerel to insure your satisfaction. The choice fillets I send are carefully sliced from the fat tender sides of just-caught mackerel. Practically boneless, thoroughly cleaned, no waste parts. Send No Money Now- I unless you wish to Just return the coupon below, and I'll send you a pail of 18 extra choice mackerel fillets -each fillet an ample individual serving packed in new brine in a waxed lined wooden pail, to keep perfectly for many weeks. Taste one-broiled the Down East way. If not satisfied it's the finest mackerel you've ever eaten, return the balance at my expense. Otherwise, send me only $2 within 10 days. For 53 years families Extra Choice everywhere have sent here for their Mackerel Seafoods this "prove-it-yourself way". I must say, too, this is the lowest price Fillets Only for this size pail of mackerel fillets $00 I've ever offered. Send your coupon today. ** Arthur C. Davis, The Gloucester Fishman Delivered 122 Central Wharf, Gloucester, Mass. I Frank E. Davis Fish Co. I 122 Central Wharf, Gloucester, Mass. SMy dear Mr. Davis: Please send me, all charges prepaid, a pail containing 18 extra choice mackerel fillets, clear tish,no ieads, tails, or waste parts, and practically boneless. If. after I trying a few fillets, I am not entirely satisfied. I will return tlhe rest at your expense and will owe you nothing. Otherwise, 'll senl you $2.00 within 10 tlays.* I Name----------------- I Address SCity State Bank reference I I *I you wish to send citeck for full amount iow, I'll include with your mackerel a copy of my 25c beautifully Illustrated cook book containing 136 delightful seafood recipes. Your money will be instantly refunded if you are not pleased in every way.