National Geographic : 1940 Jan
What we set out to d in building this lordly Buick LIMITED was something simple to define - and anything but easy to do. We wanted to combine, in one luxuriously superfine car, all the luxungineriously knowledge we have gained in irtyix years of fine car building, and all the skill and finesse and artful craftsmanship those same long years have given us. So we planned a car of size t some eighteen feet from bumper to bumper-and gave every inch the staunchness of Buick at its stalwart horsepower valvein-head microaight eight power plantand e micr ei tomooheal aeal poise-balanced eacn I ....... engine to smoothness a wrist watch can't equal. We dressed and finished this car Sr swe would a special as richly as we w h cost was order carriage on which cost was no matterc-and then, to make sure your own tastes were met,arranged options that add up to virtual cus tom production. What we got, pope now tell us, is a car not to be matched in aolity, appointment, oo doars more less than a thousan than its price. "Mention the Geographic-It identifies you."