National Geographic : 1940 Jun
SOUTHWEST TRAILS FROM HORSE TO MOTOR IN A YEAR when travel-minded Ameri cans more than ever are exploring their own wide land, the National Geographic Society now presents to its membership of 1,150,000 families a new ten-color map de picting with all its glamorous background the vast American Southwest. This special supplement to the June num ber of the NATIONAL GEOGRAPHIC MAGA ZINE is especially timely because 1940 marks the four hundredth anniversary of the ex ploration of what is now the southwestern United States by that resplendent, golden armored Spaniard, Francisco Vasquez de Coronado. The Coronado Cuarto Centen nial is being celebrated with pomp and color in the region through which he rode. Showing Coronado's route and other his toric trails-as well as modern highways, railways, airways, canals, national parks and monuments, reclamation projects, and In dian reservations-this unusual map, "The Southwestern United States," will form an eloquent guide for thousands heading south west this summer.* Historical and other points of interest are high-lighted in 3,800 words of notes equivalent to an article in your NATIONAL GEOGRAPHIC MAGAZINE. Thirty-six pioneer trails are marked, in cluding the route of Coronado's aide, Garcia L6pez de Cardenas, who discovered the Grand Canyon. AREA WOULD COVER MUCH OF EUROPE If the area shown were laid on the map of Europe, it would reach from London to Bes sarabia and from Berlin southward farther than Rome. Long stretches are desert as grim as the Sahara or Gobi, yet across them run excellent highways. Travelers crossing the Painted Desert of Arizona today think not of its dangers but of its strange and savage beauty. Here, too, are some of the most fertile areas in all the United States-and some of the world's most remarkable engineering feats. Boulder Dam on the Colorado River, 727 feet tall, is easily the world's highest, but it will have a rival in magnitude when the Shasta Dam on the Sacramento River is completed. Shasta will be the world's sec ond highest dam (560 feet) and more than twice as long as Boulder. The traveler-or armchair traveler armed with this map may compare such marvelous works of 20th-century man with the evidences of less civilized men in this area in such notes as this: "Massacre Lake, Nev.-40 members of emigrant train killed by Indians 1850." Amazingly diverse are the sights and sub jects recorded: Bonneville Salt Beds, Utah, where Englishman John R. Cobb set an automobile speed record of 369.7 miles per hour last August; the world's tallest tree at Founders' Grove, California; Pueblo Bonito, in Chaco Canyon National Monu ment, New Mexico, explored and dated by the tree rings in its ancient beams by Na tional Geographic Society expeditions. From Dante's View, in Death Valley Na tional Monument, California, are visible the highest and lowest points in the United States-Badwater Lake, 279.8 feet below sea level, and Mount Whitney, 14,496 feet above the sea. Some of America's most remarkable natural wonders, now national parks, may be seen in this area, including the Grand Canyon in Arizona, and Zion and Bryce Canyons in Utah. "A terrible place to lose a cow," Ebenezer Bryce called the fairyland of erosion that bears his name. Preparation of this useful map required months of painstaking effort by the staff cartographers of the National Geographic Society. If a single copy of such a map were prepared especially at the whim of a king or a millionaire, it would cost him $10,745. One square inch of that map would cost $12.64-more than four years' dues of National Geographic Society members. Yet The Society's members receive it free as the third map supplement issued with their NATIONAL GEOGRAPHIC MAGAZINE in six months. The border design, by C. E. Riddiford, suggests the Southwest's rich background of Indian culture, Spanish influence, history, legend, and modern achievement. The bor der fret and the bird design around the National Geographic Society Seal are taken from a Pueblo Bonito bowl discovered by a Geographic expedition, the shieldlike cir cles from a Hopi pot, and the filigree from other Indian pottery. The small designs on either side of the title are Navajo deities Mother Earth and Father Sky. * Additional copies of the map "The South western United States" may be obtained by writing to the National Geographic Society, Washington, D. C . Prices, in United States and Possessions, 50¢ on paper (unfolded); 75¢ mounted on linen. Outside of U. S. and Possessions, 75¢ on paper; $1 on linen. Postage prepaid.