National Geographic : 1940 Jun
The most costly moment IF YOU ARE a competent driver, this message is for you. You appreciate the wisdom of never risking all the advantages gained through countless hours and innumerable miles of careful driving-in one little moment of carelessness or chance-taking. That's the most costly moment! Turning to chat with someone in the car... fussing to get a smoke started ... admiring the scenery ... taking chances at a corner, or in trying to get around the fellow ahead. There are many temptations to let that costly moment sneak in! The happiest, most accident free motorist, however, doesn't indulge in those moments. You may be sure that throughout his motoring life: * He attends to the business of driving-every moment. * He doesn't seek alibis for speeding. * He never tolerates alcohol at the wheel. * He is doubly careful when driving in snow or on slippery, dangerous roads, in fog, rain, or at night. * He checks the condition of his car regularly especially brakes, tires, lights, vision. * He knows and uses the correct hand signals. * He observes traffic and right-of-way rules. * He has courtesy and consideration for other driv ers and pedestrians. * He is careful to have young folks taught to drive properly. Driving is not the unconditional right of anyone. It is a privilege-for those properly trained, men tally alert, and physically fit to accept a driver's responsibilities. As an aid to good driving, to help you safeguard yourself and your family, Metropolitan offers a free booklet, "Calling All Drivers." Write today to Dept. 640-N . COPYRIGHT 1940-METROPOLITAN LIFE INSURANCE CO. Metropolitan Life Insurance Company (A MUTUAL COMPANY) ( Frederick H. Ecker, CHAIRMAN OF THE BOARD Leroy A. Lincoln, PRESIDENT 1 MADISON AVENUE, NEW YORK, N. Y. Plan to visit the Metropolitan'sexhibits at the New York World's Fair and at the Golden Gate International Exposition in San Francisco.