National Geographic : 1940 Dec
The Tastiest Ocean Treat from Gloucester plump, tender, juicy SALT MACKEREL FILLETS Sent on Approval TASTE THEM AT MY EXPENSE I Guarantee Them to Please You Just what you want You'll never know how delicious fish can be fora hearty until you serve some of my mackerel fillets, m"eal! prepared the Down East way. Take one of my new, meaty, late-caught fat mackerel fillets. Freshen it. Broil quickly to a nice brown so all the flavor is retained ant the rich, tender meat falls apart at the touch of your fork. Serve sizzling hot. Your mouth will water at its rich, appetiz ing aroma, and the wonderful flavor will surprise and please everyone. What Makes My Mackerel Fillets So Good? The pick of the new late catch is what you want-to get this real seafood treat. From years of experience I know how to pick out only the best mackerel to insure your satisfaction. The choice fillets I send are carefully sliced from the fat tender sides of just-caught mackerel. Practically boneless, thoroughly cleaned, no waste parts. Send No Money Now unless you wish to Just return the coupon below, and I'll send you a pail of 18 extra choice mackerel fillets - each fillet an ample individual serving packed in new brine in a waxed lined wooden pail, to keep perfectly for many weeks. Taste one-broiled the Down East way. If not satisfied it's the finest mackerel you've ever eaten, return the balance at my 18 expense. Otherwise, send me only $2 within 10 days. For 55 years families Extra Choice everywhere have sent here for their Mackerel Seafoods this "prove-it-yourself way". I must say, too, this is the lowest price Fillets Only for this size pail of mackerel fillets $0 I've ever offered. Send your coupon today. Arthur C.Davis, The Gloucester Fishman Delivered FREE! 149 Central Wharf, Gloucester, Mass. Frank E. Davis Fish Co. S149 Central Wharf, Gloucester, Mass. My dear Mr. Davis: Please send me, all charges prepaid, a pall containing 18 extra choice mackerel fillets, clear fish, no heads, tails, or waste parts, and practically boneless. If., after trying a few fillets, I am not entirely satisfied. I will return the rest at your expense and will owe you nothing. Otherwise, 1'llsend you $2.00 within 10 days.* Name I Address City State I Bank reference I * If you wish to send check for full amount now. I'll include with your mackerel a copy of my 25c beautifully illustrated cook book containing 136 delightful seafood recipes. Your I Money will be instantly refunded if you are not pleased In every way. Imm1mnmmm---------------mm m Take these Christmas tips from Taylor AUTO ALTIMETER-Puts new thrills in driving. Tells how high the hills are... how low the val leys. Cased in brown walnut plas ticwith chrome trim. Permanently mounted in car in less than a min ute. Range to 5,000 ft., $5.00.* Another model with range to 10,000 ft., $6.00 .* FISHERMAN'S BAROMETER- Know when the fish will bite and when they will not. Successfully used by thousands. Green plastic case, 3% inches in diameter, with chrome trimandunbreakablecrys tal. Packed in imitation leather carrying case. $5.00* each. FAIRMONT COMBINATION STORMOGUIDE -Forecasts weather and accurately indicates humidityandtemperature.Attrac tively cased in ivory plastic, gold trim and two-toned gold finished dial, automatic signal device. Comes also in walnut plastic case. $15.00* each. See your dealer, or send direct to us. Safe delivery guaranteed. *Pricesslightly higher st of Rockies and in Canada BEAUTIFUL Raised-Letter '/ STATIONERY With the ROOVERS Steel Die Embosser your name and address, monogram or initial is quickly impressed in distinguished raised let ters on your favorite note paper and envelopes. Far more beautiful than printing and costs much less. Will not cut paper. Personal embosser, lifetime guarantee. $).40 UP NOTARY, CORPORATE AND PAID LODGE SEALS, $3.00 UP One-line Embosser, $2.00. FREE style sheet shows wide range of lettering, initial and seal designs for hand and desk models. ORDERS SHIPPED DAY RECEIVED. Sold also by many sta tioners and department stores. RI OVFIS JOSEPH M. LOTSCH. Pres. ROV S ROBERT C. SCHOLTZ, Vice Prs. 1432 37th Street, Brooklyn, N. Y.