National Geographic : 1941 Mar
"Ma Says It Tastes of Coal Oil!" MA IS probably right. The clerk who had to fit shoes and horse collars, measure out nails and putty, and draw kerosene couldn't always stop to wash his hands before he han dled the butter and crackers. And every so often the potato on the spout of the oil can would joggle off. Today, for most of us, the mixture of food and kerosene odor has ceased to be a problem. More and more of our food, packed by electric machines, comes to us in sanitary containers. Electricity does the work, too, of washboard and carpet beater. Automo biles and good roads have shortened distances to town and work. And be- cause so many of the routine, unpleas ant jobs which occupied our parents' time are now only memories, we have more opportunities for enjoying life. Practically every industry in America has helped to bring about this progress. And every industry, in doing so, has made use of the economies and manu facturing improvements that electricity brings. General Electric scientists, engi neers, and workmen have been, for more than 60 years, finding ways for electricity to help raise American liv ing standards -to create More Goods for More People at Less Cost. Today their efforts are helping further to build and strengthen the American way of life. G-E research and engineering have saved the public from ten to one hundred dollars for every dollar they have earnedfor General Electric GENERAL * ELECTRIC 2"Mention the Geographic-113t identifies you." "Mention the Geographic-It identifies you."