National Geographic : 1941 May
The Buick LIMITED, pictured here, is a big car. It is big in over-all length, big in the roominess of its interior. It is big in ability, with the world's most powerful standard production passenger car engine - a 165 horsepower Buick valve-in-head straight eight - under its bonnet. It is also finished and appointed in full keeping with its im pressive size. But in two noteworthy ways this gracious carriage departs from the usual in cars of its wheelbase. So great is its engine's efficiency that it has the gasoline mileage of cars that are much smaller-and the prices that apply on it will be found to be hundreds if not thousands of dollars less than its equals cost elsewhere. EXEMPLAR OF GENERAL MOTORS VALUE "Mention the Geographic-It identifies you."